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Dunkin’ Brand Name Change Gains Spotlight
On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...
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Trademarks 101: Definitions, Types and More
A fundamental aspect of branding is creating, managing, and indeed, defending trademarks. Creating trademarked brands involves determining if brand...
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Naming Tech Startups: Case Study
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
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Naming A Startup: Advice from Startup Mentors
What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh...
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Naming Can Make or Break a Motion Picture
A recent article on motion picture naming called “What’s In a Name?” came from the Wall Street Journal’s Rachel...
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Internal Naming Contests Can Destroy Your Brand Image
More often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new...
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10 Steps to Effective Business or Product Naming
Naming a business or product is one of the most important and strategic decisions ever made. No other marketing...