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“Woke” Advertising: Branding for Ethical Consumerism
Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and...
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Dropbox Branding: Good or Bad?
Dropbox’s rebranding was a major move for them. Little has changed with its image in the last 10 years,...
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Mobile Apps That Will Help You Create Branded Visuals
Consistency is always key in branding, but with the variety of platforms and formats you share your brand on,...
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Attract Better Talent with Employer Branding
With the ever-increasing transparency of social media and the internet in general, potential hires have more information than ever...
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Branding that Won’t Break the Bank
Branding requires a great deal of time and effort to both form and maintain – and that can lead...
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Turn Your Brand Name into a Verb to Become a Household Name
Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities....
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Fad Foods Create Brand Value
The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention...
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Branded House or House of Brands?
When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...
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Trademark-Infringement: Startups Fight Over Company Names
Going back to the fundamentals of trademarks, it’s important to keep in mind the difficulty in creating a good...
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The Power of Color in Branding
Branding influences each and every one of our lives on a daily basis, whether we like it or not....