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10 Logo Trends for 2020
A logo should communicate to the consumer. It should represent the brand in a positive way. It should have...
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How Color Impacts Logos and Branding
A logo is a logo, right? No, a logo for a company is much more than a logo. It...
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How to Reuse Your Old Business Cards
It is 2020 and business cards are still a thing in the business world. You just left your job,...
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5 Branding Lessons from Red Bull
If you have heard of Red Bull, you have probably know this company as an energy drink brand. But...
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5 Keys to Brand Building
With entrepreneurship sky rocketing, the more and more small and medium-sized businesses are opening. Branding has become a major...
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Hotel Chains Add Brands to Boost Revenue
What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will...
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Brand Building Tactics Reach New Heights!
So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...
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Trademark Ruling in Europe Not Favorable to Adidas
Are three stripes too basic for a trademark? As for Adidas, the General Court of the European Union is...
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How is your Personal Brand Online?
One of the reasons why the internet is awesome is because you can use the platform to build your...
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Is Alexa the New Way to Brand Your Company?
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...