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Dunkin’ Brand Name Change Gains Spotlight
On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...
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How Family-Owned Affects Brand Perception
Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for...
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5 Critical Steps of Rebranding
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
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Branded House or House of Brands?
When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...
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Branding Beyond Naming
The term branding is often thought of as developing a name or a logo for a company or product (service)....
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Top Benefits of Creating a Brand Rivalry
Creating a brand rivalry can be a risky strategy, however a brand rivalry can be an excellent strategy if...