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Golf Ball Naming: An Interesting History on Golf Ball Brands
We found the most interesting article in the Wall Street Journal on golf ball naming. The article A Plea...
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Renaming An Existing Brand: Case Study – AfterMath Claim Science
IdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is...
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Brand Naming Tips: What’s Your Name Type?
Before jumping into brand name development, it’s important to understand the different types of names. Why? Because without this...