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What is the Problem with this Company’s Name?
The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the...
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Charity Rebrands for Growth
On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...
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Turn Your Brand Name into a Verb to Become a Household Name
Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities....
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5 Critical Steps of Rebranding
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
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Strategy&: The Brand Name of PwC’s Latest Acquisition
What happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz &...
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Beer Naming: Case Study
Following is an insiders view of the brand name development process for a new consumer brand—specifically a new, specialty...
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Naming Your Brand: 10 Questions To Ask
A proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer;...
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Startup Branding: Overcoming a Bad Name
Having a name that shares a negative connotation among potential customers could seem like the end of the world...
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Brand Naming Tales: The Domain Name Game
Depending on the type of business or product, the availability of a domain name (also called URL or Uniform...
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The Importance of Brand Naming: Sears Needs a New Name
In a recent article from Crain’s Chicago Business, Joseph B. Cahill suggests a bold move for Sears Holdings Corporation...