-
Health Care Company Seeks Rebrand for Second Time
Anthem Inc is planning on changing its name to Elevance Health Inc to rebrand itself and focus on its...
00 -
2022 Brand Naming Tips
Finding the right name for your new business can have significant impact to your success. The wrong name can...
-
5 of The Biggest Name Changes of 2021
When it comes to brand naming, 2021 started and ended with a few bangs. Early in the year, Aunt...
-
Naming Historical Estates
One way to make your house stand out is by giving it a name. Even though there is no...
-
Brand Naming for Political Correctness (2 of 2)
Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition...
-
Should Jeep Change Their Car Names?
Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after...
-
Car Brand Naming is a Tricky Category
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
-
Internal Naming Contests Can Destroy Your Brand Image
More often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new...