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Resurrecting a Fallen Brand
Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...
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Top Retail Brands: Trends and Key Findings
Who were the top retail brands in 2014? IDeas BIG looks to clarify and share knowledge of what it...
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3 Branding Considerations For Social Media
The prevalence of social media has implications for one of your biggest marketing decisions: branding. Brand identity is all...
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Building Brand Loyalty, a Richard Branson story
World famous entrepreneur, Richard Branson is known for his expertise in growing outstanding companies through brand loyalty & by...
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Color as the Brand: How Do You Protect it?
A recent blog article in AdvertisingAge points out the significance of color in branding throughout the years; more specifically, using...
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5 Steps to an Integrated Brand Identity
A company’s corporate or brand identity is one of its most valuable assets. Consequently, periodic evaluation is recommended to...