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Brand Building Tactics Reach New Heights!
So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...
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Pantone Color of the Year 2019: Living Coral
The 2019 Pantone color of year is Living Coral. For 20 years, Pantone has announced a color of the...
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Mobile Apps That Will Help You Create Branded Visuals
Consistency is always key in branding, but with the variety of platforms and formats you share your brand on,...
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Fad Foods Create Brand Value
The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention...
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Brands Get Political [Examples and Tips]
The American presidential election of 2016 prompted many citizens to become more politically active. Headlines of the election were...
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5 Critical Steps of Rebranding
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
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Branded House or House of Brands?
When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...
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16 Logo Trends for 2016
Gone (for now) are the days of complex logos. Simplicity is currently ruling the design world. LogoLounge phrases this...
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Using Naming Contests To Boost Brand Perception and Awareness
The Shedd Aquarium has started a naming contest to name a recently rescued orphaned sea otter. Since the pup’s...
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Live Event Marketing for Brands
Marketing budgets are moving more towards digital spending and seem to be decreasing overall. One form of marketing that...