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10 Logo Trends for 2020
A logo should communicate to the consumer. It should represent the brand in a positive way. It should have...
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How to Reuse Your Old Business Cards
It is 2020 and business cards are still a thing in the business world. You just left your job,...
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5 Branding Lessons from Red Bull
If you have heard of Red Bull, you have probably know this company as an energy drink brand. But...
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Pantone Color of the Year 2020: Classic Blue
It is that time of the year. Pantone has released the color of the year 2020: PANTONE 19-4052 Classic...
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Effective Ways to Brand Your Start-Up as an Innovator
What makes a business innovative? Consistency, peer promotion, and becoming a portal are three ways to brand your start-up...
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5 Keys to Brand Building
With entrepreneurship sky rocketing, the more and more small and medium-sized businesses are opening. Branding has become a major...
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Online Reviews: Meaningful or Worthless?
Throughout the years, online reviews have been up for question on if they are still meaningful to the consumer....
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Cause Branding vs. Cause Marketing
Cause branding might be considered synonymous with the cause marketing, but there are differences that will be identified below....
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Brand Storytelling 101
Surely the fanciful term has crossed your path lately? If you are in the marketing industry, Brand Storytelling is...
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Hotel Chains Add Brands to Boost Revenue
What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will...