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Fad Foods Create Brand Value
The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention...
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Using Naming Contests To Boost Brand Perception and Awareness
The Shedd Aquarium has started a naming contest to name a recently rescued orphaned sea otter. Since the pup’s...
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Top Benefits of Creating a Brand Rivalry
Creating a brand rivalry can be a risky strategy, however a brand rivalry can be an excellent strategy if...
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Live Event Marketing for Brands
Marketing budgets are moving more towards digital spending and seem to be decreasing overall. One form of marketing that...
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Resurrecting a Fallen Brand
Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...
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How to Implement a Company Rebranding
A company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate...
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Brands Go Back to School: Jell-O Enters University Sports Marketing
Tired of seeing nothing more than beer, life insurance, and cars decorating the commercial blocks? New Consumer Packaged Goods...
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Paid Search and Branding: Search Ads Drive Brand Awareness
In addition to an increase in website traffic and conversions, paid search can also have a powerful effect on...