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Attract Better Talent with Employer Branding
With the ever-increasing transparency of social media and the internet in general, potential hires have more information than ever...
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Digital Logo Design: Tips for Success
In a follow-up to one of our recent articles, 8 Tips for Logo Design Success, we would like to...
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Naming Your Brand: 10 Questions To Ask
A proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer;...
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Naming A Startup: Advice from Startup Mentors
What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh...
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New Product Launch Checklist
Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs...