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TikTok Projected to Triple Ad Revenue in 2022
TikTok is a social media platform that is a variety of short-form user videos, from genres like pranks, stunts,...
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Are Privacy Changes Making Advertising Harder?
Apple has made advertising harder for marketers with their privacy changes, but some brands say that it has not...
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Brand Building Tactics Reach New Heights!
So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...
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“Woke” Advertising: Branding for Ethical Consumerism
Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and...
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Putting Your Brand Directly in the Hands of Consumers
Who doesn’t love a great guerrilla campaign? Finding new locations for advertisements that no one would expect: A coffee...