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Proof of the Power of Branding
Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value...
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Keeping Up with Coca-Cola’s Taglines
Even the world’s largest brands are continuously working on their brand image to effectively connect with consumers. Coca-Cola’s chief...
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Buzzwords in 2013: What Made Them Buzz?
Selfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top...
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Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a...