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Branding News: IGATE Reorganizes, Rebrands, Refreshes
How does a multinational corporation specializing in providing integrated technological innovation complete a rebrand? After seeing a recent full-page...
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PayPal Rebranding and New Logo
For 15 years, PayPal has been making transaction processing safer, easier, and more user-friendly. However, for years their logo...
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Rebranding News: Mack Trucks New Logo, New Brand Image
In an effort to demonstrate its commitment to research and development alongside desire to expand, Mack Trucks has released...
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PepsiCo without Pepsi? One Investor Thinks So
Should PepsiCo spin off its beverage division and focus on the quickly growing snack division? One investor believes that...
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Rebranding News: Microsoft SkyDrive is now OneDrive
Rebranding, and the legality around the choice of brand name, increase in importance as the landgrab of names has...
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Brand Perception: Who Was the Best of 2013?
In a recent Infographic by Adweek, author Lucia Moses provided insight and organization to the US Top Buzz Rankings...
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Naming Tech Startups: Case Study
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
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Airbus Group Rebranding and Renaming
The European Aeronautic Defence and Space Company is now just Airbus Group NV. But what did it take for...
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Brand Beginnings: How Did the Biggest Brands Start?
Dell shares the humble beginnings of some of the biggest brands in their “Beginnings” ad. It comes as no...
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The New American: A Rebranding Case Study
Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...