-
Google Alphabet Rebrand is a Relevant Case Study
It’s been almost three years since Google’s creation of parent company Alphabet took place, but it’s branding lessons linger...
00 -
Proof of the Power of Branding
Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value...
-
Lobster, Potatoes, and How Rebranding Could Change the Course of History
Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...
-
5 Critical Steps of Rebranding
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
-
Rebranded Logos of Famous Brands in 2015
Brands are constantly reinventing themselves, especially the brands that have been around for a while. As part of many...
-
Rebrands of 2014
As 2014 comes to a close, we thought we would take a look back at some big rebrands that...
-
Will Puma’s New Partnership with Rihanna Save Face
Currently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape...
-
Resurrecting a Fallen Brand
Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...
-
How to Implement a Company Rebranding
A company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate...
-
Showing a Little Heart: An Overview of the Southwest Airlines Rebrand
Not to be outdone by competitors’ rebrands, Southwest Airlines, the airline giant that continues to grow, has announced a...