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Worst Brand Name of 2019?
Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...
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Logo Evolution vs. Rebrand: IKEA & Navy Pier
The difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes,...
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How is your Personal Brand Online?
One of the reasons why the internet is awesome is because you can use the platform to build your...
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Branding 101
Branding is typically thought of as developing a name or a logo for a company or product (service). However,...
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Is Your Packaging Hurting Your Brand?
Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal...
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Is Alexa the New Way to Brand Your Company?
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...
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Dunkin’ Brand Name Change Gains Spotlight
On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...
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Charity Rebrands for Growth
On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...
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Is Faking A Rebrand A Good Idea?
In the crowded food industry, it can be difficult to stand out, especially when the business’s products exist in...
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Dropbox Branding: Good or Bad?
Dropbox’s rebranding was a major move for them. Little has changed with its image in the last 10 years,...