Product Naming Archives

Naming Historical Estates
By Neil Brown on July 27, 2020
One way to make your house stand out is by giving it a name. Even though there is no...
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Turn Your Brand Name into a Verb to Become a Household Name
By Neil Brown on July 14, 2017
Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities....
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Beer Naming: Case Study
By Neil Brown on March 26, 2014
Following is an insiders view of the brand name development process for a new consumer brand—specifically a new, specialty...
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Naming Your Brand: 10 Questions To Ask
By Lindsay Brown on February 10, 2014
A proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer;...
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Buzzwords in 2013: What Made Them Buzz?
By Steve Kluber on December 28, 2013
Selfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top...
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Going Generic: What Can It Mean For A Brand
By Steve Kluber on June 25, 2013
When you have a cold, what do you reach for to blow your nose? How about when you accidently...
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Internal Naming Contests Can Destroy Your Brand Image
By Neil Brown on August 25, 2012
More often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new...
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Golf Ball Naming: An Interesting History on Golf Ball Brands
By Neil Brown on June 13, 2012
We found the most interesting article in the Wall Street Journal on golf ball naming. The article A Plea...
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New Product Launch Checklist
By Neil Brown on March 13, 2012
Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs...
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10 Steps to Effective Business or Product Naming
By Neil Brown on November 14, 2011
Naming a business or product is one of the most important and strategic decisions ever made. No other marketing...
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