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50 Shades of Blue: Why Blue is Sexy
We’ve seen it all before and know that most social networks like Facebook, Twitter and LinkedIn all have blue...
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Pantone Color of the Year for 2015
What is the color we need for 2015? The Pantone Color of the Year will feed our mind, body,...
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Color Choice and Purchase Decision
As a purchaser, what colors drive your purchase decisions? As a business, how will you market to these people...
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Color in Branding: Blue and Social Media
Why do a good part of the major social media networks use blue? As experts in brand color, we...
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Digital Logo Design: Tips for Success
In a follow-up to one of our recent articles, 8 Tips for Logo Design Success, we would like to...
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Pantone Color of the Year for 2014
Say goodbye to the verdant fields of emerald defining the spectrum of yearly design. In a recent press release,...
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Top 15 Logo Trends of 2013: Part 2
Part 2 of our Top Logo Design Trends of 2013, we bring you the next 7 stylistic trends that...
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Black Packaging and Consumer Opinion
Why are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black...
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What Can Color Do For You?
A recent blog post from Marketo gave a great overview of what your brand color says about your business. An...
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Pantone Color of 2013: Emerald Gets the Crown
In 2011, we were both “captivated and stimulated” by the bold presence of Honeysuckle Pink. Then in 2012, we...