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Going Generic: What Can It Mean For A Brand
When you have a cold, what do you reach for to blow your nose? How about when you accidently...
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Brand Naming Tales: The Domain Name Game
Depending on the type of business or product, the availability of a domain name (also called URL or Uniform...
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The Importance of Brand Naming: Sears Needs a New Name
In a recent article from Crain’s Chicago Business, Joseph B. Cahill suggests a bold move for Sears Holdings Corporation...
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Naming Can Make or Break a Motion Picture
A recent article on motion picture naming called “What’s In a Name?” came from the Wall Street Journal’s Rachel...
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Internal Naming Contests Can Destroy Your Brand Image
More often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new...
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Golf Ball Naming: An Interesting History on Golf Ball Brands
We found the most interesting article in the Wall Street Journal on golf ball naming. The article A Plea...
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Renaming An Existing Brand: Case Study – AfterMath Claim Science
IdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is...
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Brand Naming Tips: What’s Your Name Type?
Before jumping into brand name development, it’s important to understand the different types of names. Why? Because without this...
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10 Steps to Effective Business or Product Naming
Naming a business or product is one of the most important and strategic decisions ever made. No other marketing...