Brand Naming Archives - Page 3 of 4

Beer Naming: Case Study
By Neil Brown on March 26, 2014
Following is an insiders view of the brand name development process for a new consumer brand—specifically a new, specialty...
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Rebranding News: Microsoft SkyDrive is now OneDrive
By Steve Kluber on March 3, 2014
Rebranding, and the legality around the choice of brand name, increase in importance as the landgrab of names has...
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Naming Your Brand: 10 Questions To Ask
By Lindsay Brown on February 10, 2014
A proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer;...
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Startup Branding: Overcoming a Bad Name
By Steve Kluber on February 7, 2014
Having a name that shares a negative connotation among potential customers could seem like the end of the world...
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Naming Tech Startups: Case Study
By Neil Brown on January 25, 2014
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
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Brand Beginnings: How Did the Biggest Brands Start?
By Steve Kluber on January 3, 2014
Dell shares the humble beginnings of some of the biggest brands in their “Beginnings” ad. It comes as no...
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Buzzwords in 2013: What Made Them Buzz?
By Steve Kluber on December 28, 2013
Selfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top...
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Naming Mergers and Acquisitions
By Neil Brown on December 11, 2013
One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger...
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Bad Corporate Branding: Mondelez, Ingredion, AbbVie
By Neil Brown on July 21, 2013
Renaming or rebranding of large, established, successful corporations is often the result of a merger, or restructuring. In 2012...
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Naming A Startup: Advice from Startup Mentors
By Steve Kluber on July 13, 2013
What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh...
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