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What is the Problem with this Company’s Name?
The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the...
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Renaming a Country
Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...
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How is your Personal Brand Online?
One of the reasons why the internet is awesome is because you can use the platform to build your...
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Branding 101
Branding is typically thought of as developing a name or a logo for a company or product (service). However,...
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Is Your Domain Name Secure?
You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business....
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My 7 Favorite Tips For The Perfect Domain Name
A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to...
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Dunkin’ Brand Name Change Gains Spotlight
On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...
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Turn Your Brand Name into a Verb to Become a Household Name
Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities....
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Using Naming Contests To Boost Brand Perception and Awareness
The Shedd Aquarium has started a naming contest to name a recently rescued orphaned sea otter. Since the pup’s...
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Strategy&: The Brand Name of PwC’s Latest Acquisition
What happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz &...