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Color as the Brand: How Do You Protect it?
A recent blog article in AdvertisingAge points out the significance of color in branding throughout the years; more specifically, using...
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Renaming An Existing Brand: Case Study – AfterMath Claim Science
IdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is...
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Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a...
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5 Steps to an Integrated Brand Identity
A company’s corporate or brand identity is one of its most valuable assets. Consequently, periodic evaluation is recommended to...