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Building Brand Loyalty, a Richard Branson story
World famous entrepreneur, Richard Branson is known for his expertise in growing outstanding companies through brand loyalty & by...
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Startup Brand Naming: Why all those Quirky Names?
Kaggle, Mibblio, Shodogg, Zaarly. What do they all have in common? They are part of the trend that startups...
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Bad Corporate Branding: Mondelez, Ingredion, AbbVie
Renaming or rebranding of large, established, successful corporations is often the result of a merger, or restructuring. In 2012...
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Going Generic: What Can It Mean For A Brand
When you have a cold, what do you reach for to blow your nose? How about when you accidently...
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Top 15 Logo Trends of 2013: Part 2
Part 2 of our Top Logo Design Trends of 2013, we bring you the next 7 stylistic trends that...
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Top 15 Logo Trends of 2013: Part 1
When it comes to branding, there are a series of elements that are crucial to your brand’s survival. Once...
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Black Packaging and Consumer Opinion
Why are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black...
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What Can Color Do For You?
A recent blog post from Marketo gave a great overview of what your brand color says about your business. An...
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Pantone Color of 2013: Emerald Gets the Crown
In 2011, we were both “captivated and stimulated” by the bold presence of Honeysuckle Pink. Then in 2012, we...
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Internal Naming Contests Can Destroy Your Brand Image
More often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new...