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Resurrecting a Fallen Brand
Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...
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30 Creative and Unique Business Card Examples
Business cards are boring. But they don’t have to be! Business cards are an opportunity to extend your brand identity...
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Top Retail Brands: Trends and Key Findings
Who were the top retail brands in 2014? IDeas BIG looks to clarify and share knowledge of what it...
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Brand Image in the NHL: Playoff Edition
With the playoffs upcoming, we at IDeas BIG (Brand Identity Group) are pretty excited. As most of us have...
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Website Redesign: 10 Signs Your Website Needs an Update
In this great age of internet marketing, your website can almost be considered the face of your brand. Many...
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Top 10 Global Brands of 2013
With so many global brand rankings and lists published annually, which is the most accurate? Surely, the most popular...
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PepsiCo without Pepsi? One Investor Thinks So
Should PepsiCo spin off its beverage division and focus on the quickly growing snack division? One investor believes that...
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Rebranding News: Microsoft SkyDrive is now OneDrive
Rebranding, and the legality around the choice of brand name, increase in importance as the landgrab of names has...
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Digital Logo Design: Tips for Success
In a follow-up to one of our recent articles, 8 Tips for Logo Design Success, we would like to...
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Brand Perception: Who Was the Best of 2013?
In a recent Infographic by Adweek, author Lucia Moses provided insight and organization to the US Top Buzz Rankings...