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Saving the Environment While Reinforcing Your Brand: An Ode to the Paper Straw
Call it the brand nerd in me, or call it the opportunist in me, but naturally, when I see...
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Selecting the “Write” Font For Your Brand Logo [INFOGRAPHIC]
It can be easy to forget the importance of font when creating your company’s brand logo. How much can...
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7 Logo Trends for 2017
Last year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge. Over one year later, LogoLounge has...
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Brands Get Political [Examples and Tips]
The American presidential election of 2016 prompted many citizens to become more politically active. Headlines of the election were...
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Branded House or House of Brands?
When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...
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16 Logo Trends for 2016
Gone (for now) are the days of complex logos. Simplicity is currently ruling the design world. LogoLounge phrases this...
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Pantone Color of the Year for 2016
Every year, IDeas BIG likes to discuss the Pantone Color of the Year and how it can be used...
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The Power of Color in Branding
Branding influences each and every one of our lives on a daily basis, whether we like it or not....
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When Sex is Your Brand Image
We all know the saying “Sex Sells”, but sometimes brands try to be a little too sexy or even...
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What Happens When You Choose Dollar-Menu Branding?
$99 Logo Design! Free Taglines! Cheap/Free Web Design! With all of the dirt cheap options available, it’s a wonder...