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Is Your Domain Name Secure?
You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business....
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My 7 Favorite Tips For The Perfect Domain Name
A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to...
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Is Alexa the New Way to Brand Your Company?
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...
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“Woke” Advertising: Branding for Ethical Consumerism
Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and...
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Dunkin’ Brand Name Change Gains Spotlight
On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...
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How Family-Owned Affects Brand Perception
Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for...
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Pantone Color of the Year 2018: Ultra Violet
And the color for 2018 is… Ultra Violet! Previous years have seen Rose Quartz and Serenity (2016) as a...
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2017 Branding Retrospective
Whew. What a year 2017 was for branding. Many brands got politically or socially active, a risky move. At...
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Proof of the Power of Branding
Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value...
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The Evolution of Major Brand Logos
Brands like Coca-Cola, Starbucks, Apple, and Google are some of the top, most recognizable brands. They’re easily identifiable, well-known...