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Top Benefits of Creating a Brand Rivalry
Creating a brand rivalry can be a risky strategy, however a brand rivalry can be an excellent strategy if...
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Top Global Brands: 2009 vs. 2014
Five years is a long time in the business world. Many brands have stepped up their game and risen...
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Annual Report Design Tips
A great annual report is a necessity for public companies. An annual report can no longer be a boring,...
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Breaking Brand Habits
One of the toughest challenges marketers face is persuading buyers to choose their brand over a brand that they...
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Live Event Marketing for Brands
Marketing budgets are moving more towards digital spending and seem to be decreasing overall. One form of marketing that...
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Resurrecting a Fallen Brand
Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...
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How to Implement a Company Rebranding
A company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate...
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Putting Your Brand Directly in the Hands of Consumers
Who doesn’t love a great guerrilla campaign? Finding new locations for advertisements that no one would expect: A coffee...
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Paid Search and Branding: Search Ads Drive Brand Awareness
In addition to an increase in website traffic and conversions, paid search can also have a powerful effect on...