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Is Alexa the New Way to Brand Your Company?
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...
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How Family-Owned Affects Brand Perception
Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for...
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Utilize Employee Advocacy for Greater Brand Visibility
Your employees are your greatest asset. This expands beyond their normal scope of day-to-day work; they can also amplify...
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Saving the Environment While Reinforcing Your Brand: An Ode to the Paper Straw
Call it the brand nerd in me, or call it the opportunist in me, but naturally, when I see...
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Fad Foods Create Brand Value
The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention...
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How Can Your Brand Benefit from Endorsements and Social Media
We’ve heard of luxury brands getting shout-outs in popular song lyrics, but what happens when a family-dining brand gets...
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Trend Predictions for Brands in 2015
It has been said that there are three types of marketers and how they deal with trends: those who...
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Using Naming Contests To Boost Brand Perception and Awareness
The Shedd Aquarium has started a naming contest to name a recently rescued orphaned sea otter. Since the pup’s...
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Brand Comeback Stories
It isn’t unusual for major brands to disappear. Many brands such as Circuit City, Borders, and Blockbuster are likely...
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Pumpkin Spiced Brands
Many brands take advantage of seasonal flavors and trends. One flavor that has taken over the fall is pumpkin...