Branding News: IGATE Reorganizes, Rebrands, Refreshes

How does a multinational corporation specializing in providing integrated technological innovation complete a rebrand? After seeing a recent full-page advertisement in the Wall Street Journal, our team at IDeas BIG (Brand Identity Group) looked deeper into the IGATE rebrand, and this is what we found.

Speed, Agility, Imagination: The Guiding Principles of IGATE

(PRweb) IGATE, the New Jersey-based integrated technology and operations solutions provider, today unveiled a new brand identity as part of its endeavor to recharge the organization. The brand change effected today, with the unveiling of a new logo designed to showcase the company in a recharged form with a refreshed vision, mission and core values.

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Unveiling the new brand, Ashok Vemuri, President and CEO, IGATE said, “I am excited to present an all-new IGATE. We have been making changes in the organization to be closely aligned with the renewed expectations of our clients and employees. I am happy that our new logo captures our positioning appropriately underscored by the tenets of speed, agility and imagination. We envision excellence in providing technology and process solutions integrated in our proprietary way for the success of all our stakeholders.”

IGATE recently regrouped its business units based on industry verticals and also increased its hiring rate over the last two quarters. In March 2014, the company also announced a debt refinancing program providing for substantial interest cost savings over time.

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“Our new logo signifies the confidence, ambition and the collective aspirations of all IGATORs to contribute to the company’s pace of growth,” said Ashok Vemuri.

“We aim to be a company with superior and predictable financial performance; a company that is innovative and learning, known for its execution excellence; that of high performance meritocracy and social consciousness. Character, commitment and competency are our ingrained values as we embark upon our new journey,” he added.

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Statement by IGATE CEO

(via Multivu)

About IGATE

IGATE is a global leader in providing integrated technology and operations-based solutions, headquartered in Bridgewater, New Jersey. As a trusted partner to corporations in North America, Europe and Asia Pacific, IGATE provides solutions to clients’ business challenges by leveraging its technology and process capabilities, underwritten by an understanding of domain and industry imperatives. With revenues over US$ 1.1 billion, and a global employee talent capital of over 31,000, we offer productized applications and platforms that provide the necessary competitive and innovation edge to clients across industries, through a combination of speed, agility and imagination. At a time when the technology landscape is changing dramatically, we believe that these three attributes will be the key guiding principles for us to navigate our way to higher value for all our stake holders. For more about IGATE including history, culture, and investor relations, please head to their about page.

IGATE Rebranding Wall Street Journal Ad

The ad that drove the article.

“Change is the only constant. And we’re constantly changing for the better. Like restructuring our organization to reflect a recharged vision, strategy, and value proposition. Like refreshing our brand to appropriately reflect our collective value systems and aspirations to serve clients better. And renewing our commitment to be a company that is known for creating stakeholder value and building technological and process prowess. All fronted by a new outlook shaped by speed, agility, and imagination.”

From the color to the tagline, this refresh was a much needed change for the brand.  By dropping the ambiguous logo (which in our humble opinion looked like a coffee stain) and industry jargon tagline, IGATE has improved its stance and memorability.  What do you think? Share your opinions in the comments below.

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IDeas BIG (Brand Identity Group) is a branding agency that specializes in logo design, development of collateral, and distribution of identity.  Located in Naperville, Illinois, we have worked with clients of all sizes and know what it takes to build a brand. Learn more by viewing our capabilities brochure, signing up for our newsletter, and contacting us to learn more about improving your branding strategy.