- January 18, 2021
7 Best Brands of 2020
Read moreDespite last year, many brands were able to adapt to the challenges and come out on top. Between lockdowns and remote work, companies had to think outside the box to not fail. A few brands that grew throughout this...
00 - January 4, 2021
Best and Worst Logos of 2020
Read moreA logo is one of the most important components of your brand. It must convey meaning, and reinforce a desired image and positioning. But the world changes, and logos should evolve over time. Therefore, it’s instructive to continually benchmark...
- December 15, 2020
Pantone Color of the Year 2021
Read more2020 looked a little different for everyone, but hopefully 2021 can bring some positive outcomes. With that being said, Pantone has decided on two colors for 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. According to Leatrice Eiseman,...
- October 7, 2020
Building a Brand Story in a Crisis
Read more2020 has been a rollercoaster. During difficult times, telling a brand story can be hard. But even though it may be hard, there is still a way to do it. As reported by Forbes on July 30th, 2020 by...
- September 29, 2020
Building Your Offline Brand Online
Read moreConsistency is key. Having a brand offline allows for companies to build a local community, but times are slowly changing. It is time to bring your brand online by using social media. As reported by Forbes on September 9th,...
- September 15, 2020
How Franchisees Reacted To COVID-19 Pandemic
Read moreWho would have thought that a pandemic could be a learning experience for many companies? During this time, companies had to get creative on their branding. Many companies were able to learn and grow from this pandemic, while some...