- July 22, 2021
The Power of Brand Nicknames
Read moreBrand nicknames have been around for years, but what happens when these brands go to a digital setting, such as social media or website? Do they choose their corporate name or their brand nickname? As reported by HBR on...
00 - April 27, 2021
A Strange Brand Naming Trend
Read moreCreating words without vowels is not new. Dropping vowels make a company sound cool and stand out to the world. The usual vowel that gets taken out during a naming process is the letter “E.” So, why do companies...
- April 15, 2021
How Brick and Mortar Brands Become Ecommerce Brands
Read moreThe pandemic has changed many retail brands from brick and mortar or storefronts, to eCommerce, delivery and subscription brands. Why? Because consumers and business customers have changed buying habits with further use of online shopping… preferring delivery or pick-up...
- March 31, 2021
April Fools Rebrand Goes Wrong
Read moreVolkswagen to Voltswagen of America? This name change was supposed to be an April Fools joke, but everyone took it a little too serious. The goal of this campaign was to get their audience talking about their first all-electric...
- February 25, 2021
Brand Awareness Tips and Tricks
Read moreUnderstanding brand awareness is key to success. Check out What is Brand Awareness before continuing. Now that you know what brand awareness is, it is important to know how to build your brand awareness. There are many ways to...
- February 11, 2021
What is Brand Awareness?
Read moreBrand awareness is very important when it comes to building your brand. Knowing what brand awareness is and how to measure it will help you grow your business. College marketing curriculums often identify awareness as the first step in...