- July 21, 2013
Bad Corporate Branding: Mondelez, Ingredion, AbbVie
Read moreRenaming or rebranding of large, established, successful corporations is often the result of a merger, or restructuring. In 2012 and 2013, it happens that three such corporate rebrandings occurred in my own backyard, Chicago, with less than spectacular results:...
50 - July 13, 2013
Naming A Startup: Advice from Startup Mentors
Read moreWhat does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh in on what it takes to create a memorable startup brand name. We provide some insight from top startup mentors...
- June 25, 2013
Going Generic: What Can It Mean For A Brand
Read moreWhen you have a cold, what do you reach for to blow your nose? How about when you accidently cut yourself? Most people would answer Kleenex (instead of tissue) and Band-Aid (instead of adhesive bandage). Often used interchangeably, these...
- June 1, 2013
Top 15 Logo Trends of 2013: Part 2
Read morePart 2 of our Top Logo Design Trends of 2013, we bring you the next 7 stylistic trends that are driving designers this year. To recap, check out Part 1 of Top 15 Logo Design Trends of 2013 to...
- May 31, 2013
Top 15 Logo Trends of 2013: Part 1
Read moreWhen it comes to branding, there are a series of elements that are crucial to your brand’s survival. Once you name your brand (see 10 Steps to Effective Business or Product Naming) the next thing to tackle will be your...
- March 13, 2013
Black Packaging and Consumer Opinion
Read moreWhy are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black can signal “premium”. The color black can symbolize power, sexuality, sophistication, formality, wealth, and more. A recent article in WSJ,...