- February 7, 2014
Startup Branding: Overcoming a Bad Name
Read moreHaving a name that shares a negative connotation among potential customers could seem like the end of the world for a small business or startup. However, for the firm Prism Skylabs; the NSA fiasco has caused nothing but a...
01 - February 1, 2014
Brand Perception: Who Was the Best of 2013?
Read moreIn a recent Infographic by Adweek, author Lucia Moses provided insight and organization to the US Top Buzz Rankings of 2013 provided by the YouGov BrandIndex. This study focuses on user perception of the brands based on factors by...
- January 31, 2014
Branding on Social Media: IDeas BIG on LinkedIn
Read moreIDeas BIG is proud to announce that we have developed a company page and group on LinkedIn. We will be posting discussions news, and important branding news that you won’t find anywhere else. How can you follow the thought...
- January 25, 2014
Naming Tech Startups: Case Study
Read moreCertainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are happened upon by the founders, others the result of staff naming contests, while some names are the suggestions of helpful...
- January 25, 2014
Are Mega Brands Dead?
Read moreWill 2014 mark the year that giant brands like Tide, Coca-Cola, Wheaties, and Cheerios start their slow spiral into irrelevance? As part of a detailed case study by Robin Lewis titled “The Death of Mega Brands,” he believes that...
- January 15, 2014
Successful Brands in 2014: What Will It Take?
Read moreWhat will it take to be a successful brand in 2014? How will this differ from 2013 needs? With all of the 2014 predictions offered at this time of year, we would rather bring a taste of what the...