- March 17, 2014
Olive Garden’s New Logo: Brilliant or Botched?
Read moreOlive Garden has a new logo. Announced last week in an investor meeting, the fast-casual restaurant giant is committing itself to a ‘Brand Renaissance’ that will include a new approach to fresh, clean dining. But with the release of...
31 - March 13, 2014
Top 10 Global Brands of 2013
Read moreWith so many global brand rankings and lists published annually, which is the most accurate? Surely, the most popular or prestigious brand rankings include Forbes, Interbrand, Millward Brown BrandZ, and the Brandirectory. However, when comparing, each ranking had strikingly...
- March 5, 2014
PepsiCo without Pepsi? One Investor Thinks So
Read moreShould PepsiCo spin off its beverage division and focus on the quickly growing snack division? One investor believes that the Consumer Goods conglomerate should do just that in order to ensure increased value for years to come. In a...
- March 3, 2014
Rebranding News: Microsoft SkyDrive is now OneDrive
Read moreRebranding, and the legality around the choice of brand name, increase in importance as the landgrab of names has claimed another casualty: Microsoft SkyDrive. After a recent trademark dispute with BSkyB, Microsoft announced recently that SkyDrive will, as of...
- February 13, 2014
Digital Logo Design: Tips for Success
Read moreIn a follow-up to one of our recent articles, 8 Tips for Logo Design Success, we would like to share a few additional tips and best practices in logo design: Logo Design in the Digital Era. What does it...
- February 10, 2014
Naming Your Brand: 10 Questions To Ask
Read moreA proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer; can bring great things to your branding campaign. But what do you really need to know before naming the brand...