- April 7, 2014
Strategy&: The Brand Name of PwC’s Latest Acquisition
Read moreWhat happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz & Co. takes on a new name—Strategy&. What does this new name and image mean in the consulting world? Booz &...
00 - March 28, 2014
Color in Branding: Blue and Social Media
Read moreWhy do a good part of the major social media networks use blue? As experts in brand color, we at IDeas BIG would like to look into this phenomenon that has been sweeping social media since the birth of...
- March 26, 2014
Beer Naming: Case Study
Read moreFollowing is an insiders view of the brand name development process for a new consumer brand—specifically a new, specialty microbrew from Sam Adams Brewing, now the largest brewer that is based in the United States. So sit back, crack...
- March 24, 2014
Rebranding News: Mack Trucks New Logo, New Brand Image
Read moreIn an effort to demonstrate its commitment to research and development alongside desire to expand, Mack Trucks has released a new logo just in time for the ConExpo-Con/Agg. Important in its vision to increase market share and over-the-road supremacy,...
- March 20, 2014
Website Redesign: 10 Signs Your Website Needs an Update
Read moreIn this great age of internet marketing, your website can almost be considered the face of your brand. Many factors go into the website redesign process, and as the adage goes, the first step to recovery is admitting that...
- March 19, 2014
10 Of The Worst Logo Designs of All Time
Read moreYour company’s logo is the single most visible visual and recognizable representation of your company. It is the face of your company and should be simple, visually convey meaning, and be distinctive from competitors. Strong logos are iconic and...