- October 16, 2014
Breaking Brand Habits
Read moreOne of the toughest challenges marketers face is persuading buyers to choose their brand over a brand that they regularly purchase. Brand loyalty and human habits are challenging to break, especially against brands that are well established in the...
20 - October 9, 2014
Live Event Marketing for Brands
Read moreMarketing budgets are moving more towards digital spending and seem to be decreasing overall. One form of marketing that often gets overlooked is event marketing or also called experiential marketing. According to this year’s EventTrack annual event marketing research survey,...
- October 2, 2014
Resurrecting a Fallen Brand
Read moreReviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe that as many as 80 percent of businesses fail within the first 18 months while others believe that the number...
- September 25, 2014
How to Implement a Company Rebranding
Read moreA company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate strategy, image, accomplishments and aspirations. Some brands carry a legacy that might not match current market dynamics and corporate strategy....
- September 15, 2014
Showing a Little Heart: An Overview of the Southwest Airlines Rebrand
Read moreNot to be outdone by competitors’ rebrands, Southwest Airlines, the airline giant that continues to grow, has announced a rebrand of its own; putting its heart on its sleeve and displaying its commitment to employees. New Look, Same Great...
- September 5, 2014
Putting Your Brand Directly in the Hands of Consumers
Read moreWho doesn’t love a great guerrilla campaign? Finding new locations for advertisements that no one would expect: A coffee cup Manhole Cover, a brighter and whiter crosswalk strip, $100,000 in a glass case, and many more like these have...