- December 22, 2014
Will Puma’s New Partnership with Rihanna Save Face
Read moreCurrently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape by focusing on lifestyle branding to compete with leading industry giants Nike and Adidas. With a new creative director, will...
00 - December 22, 2014
Using Your Annual Report as a Marketing Tool
Read moreAn annual report is a financial document that a public company prepares for its shareholders. However, annual reports have the potential to be more than just a financial statement. It can be a huge marketing opportunity to show an organization’s...
- December 17, 2014
Pantone Color of the Year for 2015
Read moreWhat is the color we need for 2015? The Pantone Color of the Year will feed our mind, body, and soul with Marsala, 18-1428 on the Pantone scale. Known to be a fortified red wine or a spice, Marsala...
- December 17, 2014
Trend Predictions for Brands in 2015
Read moreIt has been said that there are three types of marketers and how they deal with trends: those who let trends happen, those who make trends happen, and those who don’t know what happened. Those who make it happen...
- December 9, 2014
Using Naming Contests To Boost Brand Perception and Awareness
Read moreThe Shedd Aquarium has started a naming contest to name a recently rescued orphaned sea otter. Since the pup’s introduction to the world last month, the pup has been known as Pup 681. Shedd Aquarium Naming Contest The Shedd...
- December 3, 2014
Brand Comeback Stories
Read moreIt isn’t unusual for major brands to disappear. Many brands such as Circuit City, Borders, and Blockbuster are likely to be gone forever. What is rare however is to see major brands resurrect themselves. Here are some comeback stories...