630-868-5061

Blog

  • 50 Shades of Blue: Why Blue is Sexy

    By on June 23, 2015

    We’ve seen it all before and know that most social networks like Facebook, Twitter and LinkedIn all have blue logos. Since this blue phenomenon took over social media sites, we also see blue being used in IT software, marketing...

    Read more
    0
    IDeas BIG
  • When Sex is Your Brand Image

    By on May 11, 2015

    We all know the saying “Sex Sells”, but sometimes brands try to be a little too sexy or even sexist. There are brands out there who get it right when deemed appropriate such as the most recognizable woman’s lingerie...

    Read more
    1
    IDeas BIG
  • What Happens When You Choose Dollar-Menu Branding?

    By on February 2, 2015

    $99 Logo Design! Free Taglines! Cheap/Free Web Design! With all of the dirt cheap options available, it’s a wonder that graphic designers and branding agencies are still in business. With the Super Bowl now past, sites like Squarespace and...

    Read more
    1
    IDeas BIG
  • Branding Beyond Naming

    By on January 27, 2015

    The term branding is often thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. 1. Brand strategy relates to customer...

    Read more
    0
    IDeas BIG
  • Rebrands of 2014

    By on December 31, 2014

    As 2014 comes to a close, we thought we would take a look back at some big rebrands that happened this year. Check them out below. Airbnb Rebranding Airnb is a popular online service and community that connects people who...

    Read more
    0
    IDeas BIG