- May 26, 2016
16 Logo Trends for 2016
Read moreGone (for now) are the days of complex logos. Simplicity is currently ruling the design world. LogoLounge phrases this trend as KISS- Keep It Simple Stupid. In their recent article on the 2016 logo trends, they expand on this...
20 - February 16, 2016
How Can Your Brand Benefit from Endorsements and Social Media
Read moreWe’ve heard of luxury brands getting shout-outs in popular song lyrics, but what happens when a family-dining brand gets an explicit shout-out? Popular clothing brands such as Michael Kors, Versace, and Tom Ford are mentioned numerous times in hip-hop,...
- January 22, 2016
Keeping Up with Coca-Cola’s Taglines
Read moreEven the world’s largest brands are continuously working on their brand image to effectively connect with consumers. Coca-Cola’s chief marketing officer Marcos de Quinto, recently changed their tagline to ‘Taste the Feeling’ this year after 7-year-old slogan “Open Happiness”....
- December 10, 2015
Pantone Color of the Year for 2016
Read moreEvery year, IDeas BIG likes to discuss the Pantone Color of the Year and how it can be used in your branding and marketing efforts. This year’s Pantone Color of the Year, however, surprised many of us with something...
- July 29, 2015
Trademark-Infringement: Startups Fight Over Company Names
Read moreGoing back to the fundamentals of trademarks, it’s important to keep in mind the difficulty in creating a good trademark for your brand. Creating a unique word, phrase, symbol, or design that separates your brand from the rest is...
- July 17, 2015
The Power of Color in Branding
Read moreBranding influences each and every one of our lives on a daily basis, whether we like it or not. We see brands everywhere we go. In fact, certain brands have become so strong that they have become common terminology...