- June 5, 2017
Fad Foods Create Brand Value
Read moreThe Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention for its Naked Chicken Chips. Both restaurants are known for popping up with crazy new recipes, but what does this...
00 - March 28, 2017
Brands Get Political [Examples and Tips]
Read moreThe American presidential election of 2016 prompted many citizens to become more politically active. Headlines of the election were hard to dodge, so many participated in the debate, both in-person and online. Since the election, that activity has only...
- December 28, 2016
Pantone Color of the Year 2017: Greenery
Read moreSymbolic of new beginnings, Pantone chose Greenery as the color of 2016. This may be in response to the tumultuous year the world has seen in 2016. According to Leatrice Eiseman, Executive Director of Pantone: “Greenery bursts forth in...
- December 5, 2016
Lobster, Potatoes, and How Rebranding Could Change the Course of History
Read moreThroughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to the general public. From failures like New Coke or Ayds Diet Candy to immense successes like Apple or Burberry, the...
- August 3, 2016
5 Critical Steps of Rebranding
Read moreRebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a major payoff. In the short-term, however, it’s costly and time-consuming. A rebranding is no small task, which is why MarketingProfs...
- July 21, 2016
Branded House or House of Brands?
Read moreWhen considering brand strategy, should your company employ a branded house, or house of brands? Which method is going to most effectively promote your brand? How you choose to brand your business greatly affects the public’s perception. Below, we...