- November 2, 2017
Saving the Environment While Reinforcing Your Brand: An Ode to the Paper Straw
Read moreCall it the brand nerd in me, or call it the opportunist in me, but naturally, when I see an awesome idea, I’m inclined to talk about it. It’s why I wrote about some of my favorite nontraditional brand...
00 - October 6, 2017
Selecting the “Write” Font For Your Brand Logo [INFOGRAPHIC]
Read moreIt can be easy to forget the importance of font when creating your company’s brand logo. How much can such a minor detail affect the end result? Well, quite a bit. When creating your brand’s logo, every detail counts...
- August 25, 2017
7 Logo Trends for 2017
Read moreLast year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge. Over one year later, LogoLounge has finally released its trends for 2017. The list is based on over 25,000 logo entries the website has seen over...
- August 18, 2017
Branding that Won’t Break the Bank
Read moreBranding requires a great deal of time and effort to both form and maintain – and that can lead to high costs. It doesn’t have to be that way though. Through 6 techniques, provided by HubSpot, businesses can develop...
- July 14, 2017
Turn Your Brand Name into a Verb to Become a Household Name
Read moreGoogle, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities. Instead of saying you’re going to video chat or that you’re going to search the internet, you’re likely going to...
- June 15, 2017
Trademark Law for Craft Brewers: Disputes Abound in the Beer World
Read moreBeer has been a pivotal piece of human history, predating bread and likely being a major contributor in man’s transition from hunter/gatherer to agricultural society; with the first example of beer estimated to date back to 10,000 BCE at...