- March 9, 2018
Attract Better Talent with Employer Branding
Read moreWith the ever-increasing transparency of social media and the internet in general, potential hires have more information than ever about your business. Further, talent shortages are increasingly becoming a problem for employers. The best way to attract the best...
00 - January 11, 2018
Pantone Color of the Year 2018: Ultra Violet
Read moreAnd the color for 2018 is… Ultra Violet! Previous years have seen Rose Quartz and Serenity (2016) as a nod to the increasing blurring of genders and Greenery (2017) resembling a need for calm in the increasingly intense worldscape....
- January 3, 2018
Google Alphabet Rebrand is a Relevant Case Study
Read moreIt’s been almost three years since Google’s creation of parent company Alphabet took place, but it’s branding lessons linger today. Why is this a big deal? Google, in a surprising move at the time, formed a parent company by...
- December 27, 2017
2017 Branding Retrospective
Read moreWhew. What a year 2017 was for branding. Many brands got politically or socially active, a risky move. At times it struck a powerful chord with audiences; other times, it completely backfired. Take a look back at the most...
- December 15, 2017
Proof of the Power of Branding
Read moreDiamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value may be more perception than monetary value. But “A diamond is forever,” right? Where did that quote even come from?...
- December 1, 2017
The Evolution of Major Brand Logos
Read moreBrands like Coca-Cola, Starbucks, Apple, and Google are some of the top, most recognizable brands. They’re easily identifiable, well-known globally, and enjoy a certain level of brand trust. Their success, in part, comes from their stellar branding. Looking at...