- January 10, 2019
Is Your Packaging Hurting Your Brand?
Read moreProduct packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values...
00 - December 15, 2018
My 7 Favorite Tips For The Perfect Domain Name
Read moreA key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to develop and test an idea or service, you’re then ready to bring it to the marketplace. And no matter how...
- November 21, 2018
Is Alexa the New Way to Brand Your Company?
Read moreBrands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world...
- October 29, 2018
“Woke” Advertising: Branding for Ethical Consumerism
Read moreBrand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and to garner customer loyalty. As popular culture evolves, trends in branding keep pace. As younger generations put greater emphasis on...
- October 9, 2018
Dunkin’ Brand Name Change Gains Spotlight
Read moreOn Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the Dunkin’ Brand name change. Although ‘donuts’ is being dropped from the name, Dunkin’ still plans to keep them in the...
- September 19, 2018
How Family-Owned Affects Brand Perception
Read moreFamily-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for 50-80% of employment in most countries. It’s not surprising, being family-owned does wonders for brand perception. There are countless success...