- June 19, 2019
Worst Brand Name of 2019?
Read moreOnly half way through this exciting year, we just might have a winner of the the dubious Worst Brand Name of 2019! As reported by The Wall Street Journal on June 14, 2019, by authors Liz Hoffman and Rachel...
00 - May 20, 2019
Logo Evolution vs. Rebrand: IKEA & Navy Pier
Read moreThe difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes, while rebranding is new or starting over. Branding experts say a logo should evolve every 7-10 years. Why? To remain...
- April 12, 2019
How is your Personal Brand Online?
Read moreOne of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn’t the case...
- March 6, 2019
Branding 101
Read moreBranding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover...
- February 16, 2019
Is Your Domain Name Secure?
Read moreYou’ve got a great name for your website. It reflects your brand and provides credibility to your budding business. You’re good, right? It’s time to sit back and relax and reap the benefits of having a solid domain name....
- January 15, 2019
Pantone Color of the Year 2019: Living Coral
Read moreThe 2019 Pantone color of year is Living Coral. For 20 years, Pantone has announced a color of the year to influence product development and purchasing decision to industries, including fashion, marketing, designers, and many more. What is the...