- June 27, 2022
TikTok Projected to Triple Ad Revenue in 2022
By Lindsay Brown on June 27, 2022Read moreTikTok is a social media platform that is a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to 3 minutes. Video is only getting popular in the...
00 - June 13, 2022
Are Privacy Changes Making Advertising Harder?
By Lindsay Brown on June 13, 2022Read moreApple has made advertising harder for marketers with their privacy changes, but some brands say that it has not made a change in their advertising. Below you will learn how some direct-to-consumer marketers are chasing customers. As reported by...
- April 19, 2022
11 Colors and Their Meaning
By Hannah Wozniak on April 19, 2022Read moreYou have your brand concept. You have the brands’ name. It is time to start thinking about logos and colors. Knowing what colors to choose for your brand is very important. Why? Well, color influences more than you would...
- April 6, 2022
7 Rules of Personal Branding
By Hannah Wozniak on April 6, 2022Read morePersonal branding is the process of clarifying the qualities that differentiate you from the rest. As stated by Entrepreneur, a personal brand is an expression of who you are, what you do and why you need an engaging, inviting...
- March 28, 2022
Health Care Company Seeks Rebrand for Second Time
By Lindsay Brown on March 28, 2022Read moreAnthem Inc is planning on changing its name to Elevance Health Inc to rebrand itself and focus on its traditional health insurance. This is not the first time this health care company changed their name. In 2014, it went...
- February 21, 2022
2022 Brand Naming Tips
By Lindsay Brown on February 21, 2022Read moreFinding the right name for your new business can have significant impact to your success. The wrong name can do harm to your business; therefore, you need to create a name that is powerful and will stand out to...