Branding is the practice of creating a name, symbol, or design that identifies and differentiates a product (or service) from other products. But there is much more to this. Part of creating a brand identity, in addition to building a visually memorable and awareness based strategy is the earning of consumer trust. How do you create brand trust? How do you improve your footprint in the branding arena? Learn from the following brands in creating trust.
We’ve taken the Entrepreneur Media Inc. study, which conducted an email survey and received over 5,000 responses, establishing the distribution of customer emotional engagement with individual brands across entire markets and to form the statistical basis for ranking the brands in total and within competitive categories.
The Entrepreneur List: Most Trusted Brands
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1. Sephora 2. In-N-Out Burger 3. Publix 4. Patrón 5. Trader Joe’s 6. The Ritz-Carlton Hotel Company 7. Panera Bread 8. Virgin America 9. Southwest Airlines 10. Apple Store 11. Whole Foods Market 12. Wynn Las Vegas 13. Bellagio 14. Nordstrom 15. Target 16. Four Seasons 17. Chipotle Mexican Grill 18. Maker’s Mark 19. The Glenlivet 20. Costco Wholesale 21. T.J.Maxx 22. Ulta Beauty 23. Embassy Suites Hotels 24. Residence Inn by Marriott 25. Chick-fil-A 26. Morton’s the Steakhouse 27. The James 28. The Venetian 29. Ruth’s Chris Steak House 30. Tiffany & Co. 31. Courtyard by Marriott 32. Starbucks 33. St. Regis 34. Bacardi 35. Royal Caribbean International 36. Johnnie Walker 37. Tanqueray 38. Hampton Inn 39. Macy’s 40. The Macallan 41. MAC Cosmetics 42. Enterprise Rent-A-Car 43. Marshalls 44. Doubletree by Hilton 45. Meijer 46. P.F. Chang’s 47. Seabourn 48. IKEA 49. Captain Morgan 50. Hyatt Place 51. Subway 52. Maggiano’s Little Italy 53. Five Guys Burgers and Fries 54. Grey Goose 55. Mondrian 56. The Cheesecake Factory 57. Tito’s Handmade Vodka 58. Hilton Garden Inn 59. Delano 60. The Standard |
61. Aveda 62. Williams-Sonoma 63. Jamba Juice 64. Sur La Table 65. Hyatt House 66. W Hotels 67. California Pizza Kitchen 68. Woodford Reserve 69. Crate and Barrel 70. MGM Grand Hotel & Casino 71. Uno Pizzeria & Grill 72. Norwegian Cruise Line 73. McCormick & Schmick’s 74. JW Marriott 75. Cracker Barrel Old Country Store 76. HomeGoods 77. Mandarin Oriental 78. Hendrick’s Gin 79. The Capital Grille 80. Mandalay Bay Resort and Casino 81. TownePlace Suites by Marriott 82. Verizon 83. Hy-Vee 84. Glenfiddich 85. Hertz 86. Silversea Cruises 87. Houston’s 88. Tequila Don Julio 89. Regent Seven Seas Cruises 90. Windstar Cruises 91. Joie de Vivre Hotels 92. Crystal Cruises 93. MGM Grand at Foxwoods Resort Casino 94. Wendy’s 95. Borgata Hotel Casino & Spa 96. Zipcar 97. Cunard Line 98. Restoration Hardware 99. Rita’s Italian Ice 100. Knob Creek 101. Michael Kors 102. Hilton Hotels & Resorts 103. Ketel One 104. The Original Pancake House 105. The Container Store 106. Carrabba’s Italian Grill 107. Hyatt 108. Chivas Regal 109. Aria Resort & Casino 110. Princess Cruises 111. Jose Cuervo 112. White House | Black Market 113. Cost Plus World Market 114. JetBlue Airways 115. Life Time–The healthy way of life company 116. Fleming’s Prime Steakhouse & Wine Bar 117. Bed Bath & Beyond 118. Einstein Bros. Bagels 119. Homewood Suites by Hilton 120. Cold Stone Creamery |
What Does it Take to Become a Trusted Brand?
Many factors go into becoming a top brand in terms of brand trust. Of the 900+ Brands ranked in this study, the top brands ranked positively in loyalty, ambivalence, growth, attention to customer, and brand experience.
Brand Loyalty
Brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price.
Ambivalence
A term that could be included as creation of a Brand Culture, ambivalence includes brand relationships that have become cultural contexts for everyday living, individual identity, and personal relationships.
Brand Experience
Many things go into the brand experience. Top ideals in creating a brand experience are as follows:
- Impression: ‘I like what this brand has to offer me’
- Interaction: ‘This brand does what it says’
- Responsiveness: ‘This brand responds to my needs’
- Resilience: ‘This brand cares about our future’
Learn the Secrets of Branding
It takes a lot to become a trusted brand. It takes even more to build from the bottom. From incorporation to rebranding, IDeas BIG has assisted in the creation the entire brand. We offer various branding services that will help you create brand trust and success. Contact IDeas BIG (Brand Identity Group) to learn the branding secrets and improve your own brand image.
